In his 8th year as principal at South Park Elementary, Rob has served as an educator for 19 years and as a principal for 11 of those years. He is the author of Instructional Technology Tools: A Professional Development Plan and Motivating the Reluctant Reader Through Technology. Robert’s research interests include parental self-efficacy in student academic achievement and the use of technology to increase administrative efficiency and to help reluctant readers. Rob is also a technology and principal consultant for Scholastic Book Fairs. He is the writer of Reader Leader’s Login 4 Leaders column through Scholastic and is an educational blogger for The Huffington Post. Rob was honored as a "20 To Watch" in the field of educational technology by the National School Board Association and was recently named a Tribune Review Newsmaker of the Year 2013 for the City of Pittsburgh.